Did you know that 88% of homeowners research a service provider online before making a decision? Whether they’re hiring a plumber, landscaper, or electrician, homeowners want to feel confident they’re choosing the best person for the job. But what exactly are they looking for? Here’s a checklist of the top qualities homeowners prioritize when selecting a service provider—and how you can meet (and exceed) their expectations.
1. Positive Reviews and Testimonials
- Why It Matters: 92% of consumers read online reviews before hiring a service provider.
- What to Do:
- Encourage satisfied customers to leave reviews on Google, Yelp, and other platforms.
- Respond to all reviews, both positive and negative, to show you value feedback.
- Showcase testimonials on your website and social media.
2. Clear Pricing and Transparency
- Why It Matters: Homeowners want to avoid hidden fees and surprises.
- What to Do:
- Provide upfront estimates or pricing guides on your website.
- Be transparent about what’s included in your services and any potential additional costs.
- Offer a satisfaction guarantee or warranty to build trust.
3. Professionalism and Communication
- Why It Matters: Homeowners want to work with someone who is reliable, respectful, and easy to communicate with.
- What to Do:
- Respond to inquiries promptly and clearly.
- Show up on time and dress professionally.
- Keep homeowners updated throughout the project.
4. Licensing and Insurance
- Why It Matters: Homeowners want to know they’re protected in case something goes wrong.
- What to Do:
- Display your licenses and certifications prominently on your website and marketing materials.
- Clearly state that you’re fully insured.
- Be prepared to provide proof of insurance if requested.
5. Experience and Expertise
- Why It Matters: Homeowners want to hire someone who knows what they’re doing.
- What to Do:
- Highlight your years of experience and areas of expertise on your website.
- Share case studies or before-and-after photos of your work.
- Offer free consultations or estimates to showcase your knowledge.
6. Quality Workmanship
- Why It Matters: Homeowners want results that last.
- What to Do:
- Use high-quality materials and tools for every job.
- Pay attention to details and finish work to a high standard.
- Offer follow-up services or maintenance plans to ensure long-term satisfaction.
7. Convenience and Flexibility
- Why It Matters: Homeowners appreciate providers who make their lives easier.
- What to Do:
- Offer flexible scheduling, including evenings and weekends.
- Provide online booking or instant quotes to save time.
- Be willing to accommodate special requests or last-minute changes.
8. Strong Online Presence
- Why It Matters: Homeowners often judge a business by its website and social media.
- What to Do:
- Create a professional, mobile-friendly website with clear information about your services.
- Use high-quality photos and videos to showcase your work.
- Stay active on social media to engage with your community.
Final Thoughts
Meeting homeowners’ expectations is key to building a successful home services business. By focusing on positive reviews, transparent pricing, professionalism, and quality workmanship, you can stand out from the competition and earn their trust. And if you’re ready to take your business to the next level, Ahlbrand Media specializes in professional photography, website design, and digital marketing that help you showcase your expertise and attract more customers. Let us help you make a great impression!
