Did you know that 95% of homebuyers start their search online, and listings with high-quality photos receive 118% more views than those without? In today’s digital age, your online listing is often the first impression buyers have of a property. But what exactly are they looking for? Based on data and trends, here’s a guide to creating online listings that capture attention and drive interest.
1. High-Quality Photos
- Why It Matters: Listings with professional photos get 61% more views and sell 32% faster.
- What Buyers Want: Bright, clear images that showcase the entire property, including key features like the kitchen, living room, and backyard.
- Pro Tip: Use wide-angle shots to make rooms appear larger and include photos of unique features like fireplaces or walk-in closets.
2. Virtual Tours and 3D Walkthroughs
- Why It Matters: Buyers are 68% more likely to inquire about a listing with a virtual tour.
- What Buyers Want: Interactive tours that allow them to explore the property from the comfort of their home.
- Pro Tip: Highlight key areas like the master bedroom, kitchen, and outdoor spaces to keep buyers engaged.
3. Detailed Property Descriptions
- Why It Matters: Listings with detailed descriptions receive 52% more inquiries.
- What Buyers Want: Clear, concise descriptions that highlight key features, such as:
- Square footage and layout.
- Recent upgrades or renovations.
- Neighborhood amenities (schools, parks, shopping).
- Pro Tip: Use descriptive language to paint a picture of the lifestyle the home offers.
4. Accurate Pricing
- Why It Matters: Overpriced listings stay on the market longer, while underpriced listings may raise red flags.
- What Buyers Want: Fair, competitive pricing based on comparable homes in the area.
- Pro Tip: Include a brief explanation of the pricing strategy in the listing to build trust.
5. Neighborhood Information
- Why It Matters: 87% of buyers consider neighborhood quality a top priority.
- What Buyers Want: Details about schools, commute times, safety, and local amenities like restaurants and parks.
- Pro Tip: Include a map or infographic to visually highlight nearby attractions.
6. Mobile-Friendly Listings
- Why It Matters: 73% of buyers use mobile devices to search for homes.
- What Buyers Want: Listings that load quickly and are easy to navigate on smartphones.
- Pro Tip: Test your listing on multiple devices to ensure a seamless experience.
7. Video Content
- Why It Matters: Listings with videos get 403% more inquiries.
- What Buyers Want: Short, engaging videos that showcase the property’s best features.
- Pro Tip: Include drone footage to highlight outdoor spaces and the surrounding neighborhood.
8. Floor Plans
- Why It Matters: 80% of buyers find floor plans helpful when evaluating a property.
- What Buyers Want: Clear, accurate floor plans that show room dimensions and layout.
- Pro Tip: Use 3D floor plans to give buyers a better sense of the space.
9. Fast Response Times
- Why It Matters: Buyers are 3x more likely to work with an agent who responds quickly.
- What Buyers Want: Prompt replies to inquiries and scheduling requests.
- Pro Tip: Use automated tools to acknowledge inquiries instantly and follow up personally.
10. Positive Reviews and Testimonials
- Why It Matters: 92% of buyers read online reviews before making a decision.
- What Buyers Want: Authentic testimonials from past clients that highlight your expertise and professionalism.
- Pro Tip: Encourage satisfied clients to leave reviews on your website or social media.
Final Thoughts
Creating an online listing that stands out requires more than just photos and a description. By focusing on what buyers are looking for—high-quality visuals, detailed information, and a seamless experience—you can attract more interest and close deals faster. And if you want to take your listings to the next level, Ahlbrand Media specializes in professional photography, videography, and 3D tours that make your properties shine online. Let us help you create listings that buyers can’t resist!
