Did you know that 75% of consumers judge a company’s credibility based on its website design? For home services businesses, your website is often the first impression potential customers have of your brand. If it’s not optimized to convert visitors into leads, you could be missing out on valuable business. Here are 5 proven ways to improve your website and generate more leads.
1. Optimize for Mobile Users
- Why It Matters: Over 60% of website traffic comes from mobile devices. If your site isn’t mobile-friendly, you’re likely losing leads.
- What to Do:
- Use a responsive design that adapts to all screen sizes.
- Ensure buttons and forms are easy to tap and fill out on smaller screens.
- Test your site’s mobile performance using tools like Google’s Mobile-Friendly Test.
2. Add Clear Calls-to-Action (CTAs)
- Why It Matters: A strong CTA guides visitors toward the next step, whether it’s scheduling a service, requesting a quote, or calling your team.
- What to Do:
- Use action-oriented language like “Schedule Now,” “Get a Free Quote,” or “Contact Us Today.”
- Place CTAs in prominent locations, such as the header, above the fold, and at the end of blog posts.
- Make CTAs stand out with contrasting colors and bold text.
3. Showcase Your Work with High-Quality Visuals
- Why It Matters: Visual proof of your work builds trust and helps potential customers envision the results you can deliver.
- What to Do:
- Create a gallery or portfolio page featuring before-and-after photos of your projects.
- Use professional photos and videos to highlight your expertise.
- Include testimonials or case studies alongside visuals to add credibility.
4. Simplify Your Contact Forms
- Why It Matters: Long, complicated forms can deter potential leads. The easier it is to contact you, the more likely visitors are to reach out.
- What to Do:
- Keep forms short and only ask for essential information (name, email, phone number, and service needed).
- Use dropdown menus or checkboxes to make it easy for users to specify their needs.
- Add a confirmation message or redirect to a thank-you page after form submission.
5. Leverage Local SEO
- Why It Matters: Most home services businesses rely on local customers. Optimizing for local search ensures your website appears when people search for services in your area.
- What to Do:
- Include location-specific keywords (e.g., “plumber in Indianapolis” or “landscaping services near me”) in your website content.
- Claim and optimize your Google My Business listing.
- Add your business name, address, and phone number (NAP) to every page of your site.
Final Thoughts
Your website is one of your most powerful tools for generating leads and growing your home services business. By optimizing for mobile, adding clear CTAs, showcasing your work, simplifying contact forms, and leveraging local SEO, you can create a website that attracts and converts more customers. And if you’re ready to take your website to the next level, Ahlbrand Media specializes in website design, professional photography, and digital marketing tailored to home services businesses. Let us help you build a website that drives results!
